Why, man, I have gotten a lot of results.
I know several thousand things that won't work.”
- Thomas A. Edison
Determine How to Use The Results
How your results will be used depends on the purpose and
intended users of the evaluation. You need a plan for each
piece of information collected. Consider why you are collecting
it and what you are going to do with it.1 Following
are some ways evaluation information may be used in tobacco
prevention and control programs:
- To identify areas of the program that need improvement.
- To decide how to allocate resources.
- To improve program delivery.
- To improve the content of the program's materials.
- To assess community needs.
- To focus program resources on a specific population.
- To document the level of success in achieving objectives.
- To mobilize community support.
- To justify the use of funds.
- To redistribute or expand the locations where the program
is carried out.
You may want to package the results differently for different
audiences. For example, other tobacco control programs may
be interested in detailed information, while legislators may
prefer brief synopses. Members of the target population may
prefer greater numbers of pictures, graphs, or other visual
1. Source: Centers for Disease Control and
Prevention. (2001). Focus the evaluation design. In Introduction
to program evaluation for comprehensive tobacco control programs
(pp. 37-48). Atlanta, GA: the Author.