Health Communication
Centers for Disease Control and Prevention, Office on Smoking and Health - Media Communications
Centers for Disease Control and Prevention, Office on Smoking and Health (CDC-OSH). This website contains links to media events, counter-marketing, and media resources. Recent Office on Smoking and Health media statements and press releases are also available.
- CDCynergy Health Communication Planning Tools
CDCynergy is an interactive training and decision-support tool designed to help CDC staff and public health professionals systematically plan communication programs within a health context. It allows users to assemble the pieces of a health communication plan systematically by answering questions in a specific sequence.
- Designing and Implementing an Effective Tobacco Counter-Marketing Campaign
This comprehensive tobacco counter-marketing manual takes the reader step-by-step through the process of developing and implementing a tobacco counter-marketing campaign. By compiling information about what has worked in tobacco control and prevention media campaigns, this resource will help ensure that programs are effective and gain from the past experiences of others. The manual also includes samples of key documents used throughout the process of developing successful campaigns.
- Media Campaign Resource Center (MCRC)
CDC has licensed existing advertisements developed by a number of states and federal agencies. These ads are available through the Media Campaign Resource Center for Tobacco Control, which not only gives programs access to these ads but can also help organizations develop an ad campaign to use them effectively. The MCRC provides technical assistance and helps programs select media materials. The MCRC Online Database contains detailed information on the MCRC's extensive collection of tobacco counter-advertisements for television, radio, print and outdoor use.
Deadly in Pink: Big Tobacco Steps Up Its Targeting of Women and Girls
This special report from several major health organizations describes the tobacco industry’s development of cigarette brands and marketing campaigns that target women and girls. This website contains slides shows of products marketed toward women, as well as fact sheets about women, girls and tobacco use.
Making Health Communication Programs Work: A Planners Guide
National Cancer Institute, first printed 1989. The purpose of this guide is to assist those who plan health communication programs. The planning steps in this book can help make any communication program work, regardless of size, topic, geographic span, intended audience, or budget. Sources of additional information on each subject are included at the end of the chapters. A glossary, a bibliography and other resources can be found in the appendices. Full-length HTML and PDF versions of this publication can be printed from the NCI Website.
Social Media Toolkit for Health Communicators
Centers for Disease Control and Prevention, Office of the Associate Director of Communication. (2011) This toolkit provides guidance for integrating social media into health communication campaigns, and determining the most effective social media strategy for different health campaigns.
Resources
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