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| "The
things we know best are the things we haven't
been taught. "
— Marquis de Vauvenargues |
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Sample Objectives
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| The following is a list
of more sample evaluation objectives that define the
“what”, “from whom”, “how”,
“by whom”, and “when” of an
evaluation. As long as these elements are present, the
order in which they appear is not significant. These
samples include objectives for formative, process, and
outcome evaluations. |
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| Sample 1: |
By October, 2004 (when),
trained staff (by whom)
will conduct 10 interviews and 4 focus groups (how)
with current program participants in the No Tobacco
Tolerance coalition (from
whom) to determine to what degree they
are able and willing to use the clean indoor air educational
materials (what)
distributed in January, 2004.
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| Sample 2: |
Using smoking data collected from youth in five high
schools in Leon County (from
whom) through the Youth Risk Behavior
Survey (YRBS) (how),
by December 2009, (when),
the evaluator (by whom)
will determine the decline in the rate of smoking cessation
over a 5-year period among minority youth in Leon County
(what).
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| Sample 3: |
By October 2004 (when),
the staff at Cessation Services International
in Austin (from whom)
will be interviewed (how)
by an evaluation consultant (by
whom) to identify the adequacy and appropriateness
of the program management (what).
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| Sample 4: |
By May 2005 (when),
the student intern (by whom)
will review (how)
all materials distributed by the program (from
whom) to determine the proportion of pictures
that include minority youth (what).
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| Sample 5: |
By June 30, 2006 (when),
the evaluation assistant (by
whom) will conduct a telephone interview
(how) with
the manager of each of the three American Indian owned
and operated casinos in the Tri-County region (from
whom) to determine whether they have adopted
and implemented a second-hand smoke policy that provides
for, at a minimum, one smoke-free night per week (what).
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| Sample 6: |
Using total numbers of students by race/ethnicity from
the schools, and number of students participating in the
program by race/ethnicity (from
whom and how), the data analyst (by
whom) will statistically compare the proportion
of youth of each race/ethnicity who are attending the
program (what)
by May 31, 2005 (when).
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| Sample 7: |
The lead evaluator (by
whom) will administer a brief telephone
survey (how)
of administrative officers (from
whom) by September 30, 2005 (when),
to determine the number of companies who have adopted
policies banning smoking within 25 feet of building entries
(what) in
the group visited by program staff and in the comparison
group.
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