 |
| "Where
quality is the thing sought after, the thing of
supreme
quality is cheap, whatever the price one has to
pay for it."
— William James |
|
Why Evaluation is Worth
the Resources
|
Evaluation is
probably the most important thing you can do to ensure
that a new program will be effective and that existing
programs continue to be effective. By conducting evaluation,
you are helping to validate the program’s purpose
and ensure continued program support. Without evaluation,
it’s uncertain what impact --- positive or negative
-- your strategies are having on the audience. In other
words, you have no proof that your program is achieving
its intent. |
|
Just as we would not use a vaccine that was untested, we
should not use tobacco prevention and control interventions
that have not been tested. Ineffective or insensitive programs
can build public resentment and cause people to resist future,
more effective, interventions. Investing the time and effort
into evaluating tobacco control programs to determine how
well a program is meeting needs pays big dividends.
Here are some reasons why evaluation is worth the resources.
Click on each for more.
|
|
