It Helps You Choose the Most Effective Program or Intervention
Evaluation will show whether activities other than those
planned by the program would be more effective at meeting
the need.
For example, program staff might approach the Personnel Directors
of selected worksites to ask for support of a smoke-free entrance
within 15 feet or more of the outside doorways. The hope is
that these persons are involved in setting environmental policies
for the workplace.
Evaluation might show, however, that many Personnel Directors
are not involved in setting environmental policies. In fact,
some might even resist such policies.
Evaluation could also show what type of people are involved
in setting environmental policies in the workplace and have
the potential to influence positively the adoption of a smoke-free
entrance. The right message delivered to the wrong person
can be nonproductive and even counterproductive.
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