It Can Make Your Program Even Better

Data gathered during evaluation enable managers to learn from mistakes, make modifications as needed, monitor progress toward the program’s goal, and judge the program’s ultimate effect upon tobacco use and tobacco-related morbidity and mortality.

It’s better to spend part of your resources determining if your tobacco prevention and control program is worth running than to spend all of your resources running the program.

Why is that? Because evaluated programs become better programs.

In fact, not evaluating a tobacco prevention and control program is irresponsible because, without evaluation, we cannot tell if the program benefits or wastes resources for the people we are trying to help.

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