It’s Easier Than You Think
Evaluation is much easier than most people realize. When
a tobacco prevention and control program is well designed
and well run, it already produces most of the information
needed to evaluate its effectiveness. The key to a successful
evaluation is also the key to a successful program: preparation.
The effort you put into the program’s design and operation
determines not only what your program will accomplish, but
also the ease with which you will be able to evaluate those
accomplishments.
The information needed to evaluate the effects of your program
will develop naturally and almost effortlessly if you put
the necessary time and resources into designing a good program,
pilot testing your proposed procedures and materials, and
keeping detailed records while the program is in operation.
For more about ways you can design a new program to plan
for evaluation, click here.
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