Identify Program Goals
Program goals refer to the high level, long
term impact you want your program to have in your community.
Goals express the overall mission or purpose of a program
and help guide its development. In tobacco prevention and
control, the overarching purpose is to reduce tobacco-related
morbidity and mortality.1
An example of a tobacco control goal might be:
Reduce the incidence of premature illness, death, and disability
related to tobacco products in the areas of:
– Lung cancer
– Cardiovascular Disease
– Breast cancer
– Head and Neck Cancer
– Low Birth Weight
To guide you, the CDC has identified four comprehensive goal
areas that can be helpful in thinking about the broader scope
of tobacco control in your community. For more about CDC’s
goals for tobacco control, see How
to Prevent and Control Tobacco Use in CDC’s Introduction
to program evaluation for comprehensive tobacco control programs.
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1. Source: Centers for Disease Control and
Prevention. (2001). Describe the program. In Introduction
to program evaluation for comprehensive tobacco control programs
(pp. 21-48). Atlanta, GA: the Author.
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