“It is by acts and not by ideas that people live.”
— Anatole France

Review Evaluation Objectives

Before you can begin analyzing data collected from your interactions with the target audience, you must revisit the reason you wanted to evaluate your tobacco control program in the first place by reviewing the objectives you laid out early in your evaluation plan.


 

Tip: For a review of the discussion about evaluation objectives, go to the Writing Evaluation Objectives section of The Power of Proof.

This review will help you organize your data and focus your analysis. For example, if your objective was to find program strengths and weaknesses, then the data should be sorted in a way that you may decide what the evaluation revealed about the program’s strengths and weaknesses. Let’s take a look at some examples of objectives from the Writing Evaluation Objectives section to The Power of Proof, and how they would drive the organization and focus of your analysis.

Objective   Data/Analysis Organization
By October 2004, the staff at Cessation Services International in Austin will be interviewed by an evaluation consultant to identify the adequacy and appropriateness of the program management.
 
Transcribe interview notes and conduct content analysis to look for statements related to program management that relate to “adequacy” or “appropriateness”.
By October, 2004, trained staff will conduct 10 interviews and 4 focus groups with current program participants in the No Tobacco Tolerance coalition to determine to what degree they are able and willing to use the clean indoor air educational materials distributed in January, 2004.
 
Transcribe notes from focus groups and conduct content analysis that seeks statements related to “ability to use” and “willingness to use” the clean indoor air educational materials.
Using smoking data collected from youth in five high schools in Leon County through the Youth Risk Behavior Survey (YRBS), by December 2009, the evaluator will determine the decline in the rate of smoking over a 5-year period among minority youth in Leon County.
 
Select data for the selected high schools from the YRBS data. Determine number of youth responding (denominator) and number of youth smoking (numerator) during each of the years in the 5-year period.

 

 
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