“The more we study the more we discover our ignorance.”
— Percy Bysshe Shelley

Get to Know the Data

Your raw data will come in many different forms, depending on the time, resources, and approaches you used to collect it. Some collections will literally consist of boxes of paper with hand written responses. Other collections might be in organized databases, ready for analysis. Either way, to perform a thorough analysis, you must review the data to be able to accurately categorize it for analysis.

 
For qualitative data, getting to know the data requires that you:

  • Read and re-read responses
  • Play and re-play audio and video recordings of user responses
  • Take notes about your thoughts and impressions
  • Decipher which responses add value and which do not.

Through this exercise you will pull out the most meaningful data for your analysis and begin to see patterns and trends of information revealed.

For quantitative data:

  • Run counts, or frequencies, for each response
  • Evaluate where missing responses occur
  • Note categories where small numbers are present
  • Consider data issues such as rounding off, or use of percentages

Tip: It’s helpful to review the data periodically as they are accumulated. In qualitative analysis, this helps you identify themes and makes the analysis process less intimidating than if you wait until all of the data have been collected. In quantitative analysis, it helps you determine whether there are problems with certain questions (e.g., skipped questions often indicate a problem understanding it), and allows you to perfect your analytic methods. Most importantly, periodic reviews enable you to use the results to improve your program.

Return to Analysis Plan

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Bibliography

Source: Bond, S., Boyd, S., & Rapp, K. (1997). Taking stock: A practical guide to evaluating your own programs. Chapel Hill, NC: Horizon Research Inc.
http://www.horizon-research.com/reports/1997/stock.pdf

Source: Taylor-Powell, E. (1996). Analyzing quantitative data. Madison, WI: Board of Regents of the University of Wisconsin System.

Source: Taylor-Powell, E. & Renner, M. (2003). Analyzing qualitative data. Madison, WI: Board of Regents of the University of Wisconsin System.

 
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