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WELCOME to the fifth edition of ttac exchange – a technical assistance tool that goes beyond information sharing.

ttac exchange is designed to offer fresh insight, take an honest and direct approach in bringing you information, strategies, and tools, and provide a gateway to resources on current tobacco control issues.

Visit the ttac exchange and extra! archive
 


“Sell when you can,
you are not for all markets.”
 
— Wm Shakespeare

Broaden the information exchange…
forward ttac exchange!

Next month in extra! -
The latest in cessation

     WELCOME

Ah, to be 18 again . . . taking the bull by the horns, living life to its fullest, feeling indestructible . . . making the transition to independence, adopting life changing behaviors, being targeted by the tobacco industry as one of the smokers of the future . . . the life of the young adult.

As the tobacco industry seeks to “renew the market,” attention has concentrated on 18–24 year olds, a group that is as diverse as it is vulnerable. And the tobacco industry has been effective: 18–24 year olds are the only age group that smokes more now than ten years ago.

In this issue of ttac exchange, we bring you information on this complicated age group. Clearly this is a key challenge for tobacco control advocates, and it is complicated by the diversity of this age group. Gender, education level, income level, membership in a union—research is beginning to shed light on how all of these factors influence smoking behavior, and how tobacco control interventions might target specific sub-groups among 18–24 year olds.

Let’s make the most of what we do know, and strive to fill in what we don’t know.

Dearell Niemeyer, MPH
Director, Tobacco Technical Assistance Consortium
 

YOUNG ADULTS

This month in exchange we take a look at:

• Key issues facing young adults
• Young women
• Smoking among college students and non-collegiate 18-24 year olds
• The market appeal of young adults
• Blue collar workers, unions, and the tobacco industry
• Vermont’s new program to reach non-college young adults
 
RESOURCES AND LINKS

For the latest resources about young adults, click on these links:

• Trends among 18-24 year olds
• Tobacco industry marketing to 18-24 year olds
• For and about college students
• Tobacco control and unions
• For and about women
• Research articles on young adults

 
RESOURCE SPOTLIGHT

This issue of exchange spotlights two key resources this issue . . .

Tobacco Free U—Tobacco control on college campuses
Last year, BACCHUS and GAMMA launched a web site for college students and those working with college students:
Tobacco Free U

An Upcoming Resource for
Young Adults

The College Tobacco Prevention Resource (CTPR) provides practical information, ideas, and guidance to college leaders involved with tobacco prevention. The new CTPR web site, which is slated to launch in November 2003, contains:
• Facts on college tobacco use
• Strategies for comprehensive college tobacco prevention
• Recommended steps for taking action on your campus
• Case Studies
• Glossary and Links
• Frequently Asked Questions
For more information: ttac@sph.emory.edu

What’s your favorite resource?
Let us know at exchange@ttac.org

 

 

 
 
“Being reckless and carefree, it’s like we’re drawn to things that make us cool, that we are not trying to conform to what makes us good people, that we are not really respected as adults yet anyway and we are not children anymore.”
 
(CDC Focus Group with 18–24 year olds)
  
A HELPING HAND
 
Let ttac help you prioritize how to fill in the pages for 18-24 year olds in your community, by:
 
• Connecting with advocates
• Developing creative ways to counter the tobacco industry
• Identifying effective prevention and cessation tools and strategies
• Assisting in developing strategies for surveillance among blue collar workers.
• Disseminating information

Learn more about ttac technical assistance and resources.

Get the facts from ttac!
Click to view information on:

• Smoking among non-collegiate 18-24 year olds
• Smoking among 18-24 year old college students

Contact ttac at:
W http://www.ttac.org
E  ttac@sph.emory.edu
P  404-712-8474
 

ttac exchange Staff:

Aliki P. Weakland, MPH, MSW
  Editor-in-Chief
Samantha Helfert, MLS
  Information Specialist
JoAnn Weiss, MPH, MA
  Writer/Researcher
Lisbeth Klau, MPH
  Writer/Researcher

Let’s talk. . .
We are especially interested in hearing about local and state level tobacco control activities. If you have a story to share contact us at exchange@ttac.org.

 
 

 

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The viewpoints expressed in ttac exchange and extra! do not necessarily represent those of ttac funding organizations.