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In the initial months and years following the settlements, the tobacco control community was hot to learn the inside scoop on what the industry knew, when they knew it, and what they covered up. The industry documents offer a vast sea of knowledge and tactics the public health community can readily use for tobacco control. But the number of documents and the difficulty in navigating them can be a barrier to using them. With this first issue of exchange extra! we are bringing the tobacco industry documents to you. We want to help you get the facts you need to use the documents to your advantage. We hope this issue of extra! will help you find the quickest route to the truth—and make the truth work for you. Dearell Niemeyer, MPH
With approximately 46 million pages of tobacco industry documents currently available online, honing in on the facts you need may feel more like you're drowning in a sea of documents. We need to learn how to access and use the documents to strengthen our efforts to reduce tobacco use.
Although the tobacco companies are required to maintain and update the Web sites, don’t count on them to make it easy for you to access the documents. So where do you look for the facts you need?
If you don’t have much time to devote to a search of the documents, the best choice may be to go first to collections of the documents that have been hand-picked by researchers.
Hear from experts Pam Ling and Kiersten Neilsen, of the University of California at San Francisco; and Anne Landman, of the American Lung Association of Colorado and Smokefree Net about a few key ways to put the documents to practical use.
To find out more about what researchers have learned in the documents about tobacco and young people, take a look at these research articles available from the UCSF bibliography: http://www.library.ucsf.edu/tobacco/docsbiblio.html
Countering Industry Sponsorship The tobacco industry has long made sponsorship their business. And with continued restrictions on advertising there’s no sign that they are letting up. Check out next month’s ttac exchange for concrete strategies your organization can use in fighting the lure of the industry dollar.
We want to hear from you… Send a “letter to the editor” to exchange@ttac.org Selected letters will be featured in upcoming issues. |
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