TTAC Exchange

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WELCOME to ttac exchange—a technical assistance tool that goes beyond information sharing.

exchange is designed to offer fresh insight, take an honest and direct approach in bringing you information, strategies, and tools, and provide a gateway to resources on current tobacco control issues.

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“Individual commitment to
a group effort, that is what
makes a team work,
a company work, a society
work, a civilization work."

-Vincent Thomas "Vince" Lombardi

In the next issue of exchange . . .
Developing leadership
in tobacco control

Welcome

Collaboration has been a tobacco control tactic for as far back as I can remember. Yet, there’s still so much to learn about how to achieve effective collaborative relationships that result in communities that address widespread public health and social priorities that will help us and future generations live healthier, and enjoy a higher quality of life.

We have all heard it, one hundred and one times, know your audience—whether it’s for a presentation, a board meeting, or performance—there’s no way around it . . . nor should there be if you want true success. Forming an effective collaborative is no different . . . it’s all about coming together for mutual learning and respect.

I’d like to say that we have all the answers in this issue of ttac exchange, but we don’t. What we do have are the tools and examples and, most importantly, the linkages you need for a fresh breath to develop a new, or fine-tune an existing, collaborative.

As always, we’re here to bring you the voice from the field, to shake up the way we do business and get those creative juices flowing, which serve tobacco control so well. Let’s continue to strive to get out of the one-person-show and back into a full-cast production to realize a future with lower rates of chronic disease and social injustice.

Dearell Niemeyer, MPH
Director, Tobacco Technical Assistance Consortium

This month in exchange. . .

*Get the facts from ttac!*
•	Become an expert on Collaboration Terminology

•	Link here to learn more about the ttac evaluation series Power of Proof

*Just out this month!*
•	Cigarettes: What the Warning Label Doesn't Tell You—Information Tobacco Companies Don't Want Teens To Know About The Dangers of Smoking

•	Statewide Smokefree Law Readiness Assessment Guide

•	A New JAMA/CDC Study Finds Tobacco Use Remains No. 1 Cause of Preventable Death

•	New Tobacco Control Supplement: The Airline Flight Attendants’ fight to end smoking aloft

•	Helping Young Smokers Quit Initiative – Call for applications

*Coming soon . . .*
•	UCSF Center for Tobacco Control Research and Education - Workshop on using tobacco industry documents

•	The 3rd National Tobacco Symposium on Young Adults

•	Association of State and Territorial Chronic Disease Directors - Findings on program integration
ttac exchange staff
Aliki P. Weakland, MPH, MSW Editor Alison Sipler, MPH, CHES Managing Editor Samantha Helfert, MLS Information Specialist JoAnn Weiss, MA, MPH Writer/Researcher Lisbeth Klau, MPH Writer/Researcher

•	Making tobacco a priority – Find out how the National Coalition on LGBT Health got tobacco on their determined agenda.

•	Creating a stronger “whole” – Shirley Duma shares her expertise on why collaboration makes sense and how to ensure that you stay on course.

•	Rewards for broadening your base – ttac visited with California Tobacco Control Alliance, Lincoln-Lancaster County Health Department, and South Dakota Tobacco Free Kids Network to talk about successes they’ve experienced by following a collaborative approach.

•	Collaborating with diverse communities - Learn from Aida McCammon, President-CEO of the Indiana Latino Institute as she shares cultural aspects of collaboration.

•	Reaching out to non-traditional partners - ttac asked Alan “Chip” Chambers for his opinion on how tobacco can create sensible linkages with the business community.

Resources and links Scroll through our extensive listing of materials to help you build and maintain an effective collaborative.
A helping hand Let ttac help you prioritize your goals and activities in 2004. Link to our Web site for more information about ttac technical assistance and resources. *Contact ttac* at: W http://www.ttac.org E ttac@sph.emory.edu P 404-712-8474 Let’s talk. . .** We are especially interested in hearing from you. If you have a story or favorite resource to share, contact us at exchange@ttac.org.

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