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WELCOME to the first edition of TTAC Exchange –
a technical assistance tool that goes beyond information sharing.

TTAC Exchange is designed to offer fresh insight, take an honest and direct approach in bringing you information, strategies, and tools, and provide a gateway to resources on current tobacco control issues.

WITH EYES WIDE OPEN…KEEPING FUNDS DEDICATED TO TOBACCO CONTROL AND PREVENTION
 
In this issue of Exchange, we will address what you can do to prepare for upcoming funding challenges. We hope this edition prompts you to ask some tough questions and spurs you to seek viable answers. Take what you learn, put the issues on the table for discussion, and get ready to confront reality.

There will always be challenges, new players and a changing political landscape. The right people equipped with the right tools can create a climate that tips the scales in our favor. Do you have these people and tools? It’s time to find out.

  -Dearell Niemeyer, MPH, Executive Director, TTAC

FUNDING UP, FUNDING DOWN
 
The tobacco control fiscal landscape remains a kaleidoscope in constant motion, with tobacco control program funding in jeopardy of being on the chopping block.

Take a quick look back at some of the challenges of 2002.

UP CLOSE AND PERSONAL WITH WISCONSIN, MAINE AND ARIZONA
 
TTAC talked with tobacco control folks in three states that endured funding challenges and losses, to gain local and state-level perspectives on what really happened in Wisconsin, Maine and Arizona.

Wisconsin – All MSA funds were depleted to cover state budget deficits.
Maine – Nearly 39% of current MSA monies diverted to cover budget deficits.
Arizona – Nationally recognized program revenues reduced by 50%.

OLD ISSUES GAIN NEW PROMINENCE –
EXPERTS CHIME IN
 
Experts C.B. Pearson, Senior Vice-President of M&R Strategic Services, and Jeannette Noltenius, Vice-President of Swartz and Associates, offer fresh insight on these four issues, as tobacco control prepares for another legislative session:
  • Communication and Collaboration
    One of the most difficult and challenging aspects of securing funding continues to be communication and collaboration.
     
  • Building and Broadening Constituency
    A strategy that can help protect funding is building and broadening constituency by aligning tobacco control with other health and social concerns.
     
  • Marketing Success
    Developing a strategy to market the successes of tobacco control and prevention is critical to protect program funding.
     
  • Emphasizing Advocacy
    The challenge is to understand the importance and process of public policy advocacy.

The problems of today cannot be solved at the same level of thinking that created them.

  -- Albert Einstein

 
Broaden the information exchange… forward TTAC Exchange to partners and constituents!
 

GET THE FULL STORY
Read TTAC Exchange in its entirety.
 

TTAC CAN HELP
TTAC services include tailored consultation and training in:
• Developing communication plans
• Media spokesperson training
• Mobilizing advocates
• Improving collaborations
•

Clarifying organizational boundaries
• Developing political strategies

For more information:

W:  www.ttac.org/request/int.html
E:  ttac@sph.emory.edu
P:  404-712-8474
 
 
TOP 5 THINGS TO THINK ABOUT FOR THE NEXT LEGISLATIVE SESSION
  1. Do you have a clear, written strategic plan in place?
     
  2. Does your constituency reflect the community you work in?
     
  3. Are you marketing your successes?
     
  4. Do you know what’s important to your constituents?
     
  5. Are you ready?
 
 
RESOURCES AND LINKS
• State Funding Informational Resources
• Advocacy and Lobbying Resources
• Presentations on Advocacy and Funding from the 2002 National Conference on Tobacco or Health
 
 
Coming in the April issue:
Achieving Parity in
Tobacco Control
 

TTAC Exchange Staff:
Linda Schuessler, Project Specialist
Aliki P. Weakland, Editor-in-Chief
JoAnn Weiss, Staff Writer
 

TTAC Exchange is a complimentary subscription for the tobacco control community.
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