University of Cincinnati - Anti-tobacco Graphic Design Project
Public university located in Cincinnati, Ohio
Enrollment: 32,975 (18,587 undergraduates)
Type/Category: Curriculum Infusion
Program: In 2000, the University of Cincinnati’s
(UC) Graphic Design program added the development of an anti-tobacco
poster and advertisement project to the curriculum. The project
got started when the University’s Wellness Center contacted
a professor in the Graphic Design program with a proposal
for an anti-tobacco class assignment. The professor agreed
to use the Wellness Center as a “client” for a
class design project to raise awareness about the dangers
of smoking. A staff member from the Wellness Center met with
the class to discuss the posters and advertisements that the
students were “hired” to create.
Once initial designs were completed, a student in the Health
Promotions Department (as part of an independent study) conducted
a focus group to determine which designs and messages were
most appealing and effective. The designs of five UC senior
graphic design students were selected. Five hundred posters
of each design were printed and hung in residence halls, student
unions, cafeterias, and classrooms around UC and nearby Xavier
University. Ten other designs were made into advertisements,
with one running each week in the UC and Xavier newspapers
during fall semester. The designs included everything from
a cartoon character named “Larry Lung” to a WWII-era
airplane that dropped cigarettes instead of bombs.
The University of Cincinnati also offers group and individual
tobacco cessation classes as part of the American Lung Association's
Freedom from Smoking Program.
Cost: Funding was provided by the Ohio Department
of Health and Hamilton County’s Tobacco Free Ohio Coalition.
It covered the costs of printing the posters and supplying
students with zip disks to save their work.
Contact:
Kerry Diana
Program Coordinator, University Health Services—Wellness
Center
Kerry.diana@UC.edu
This case study brief was written in September 2003.
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