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New York University—Quit & Win Program
Private University located in New York, New York
Enrollment: 19,129
Type/Category: Cessation Program
Program: New York University’s (NYU)
Quit &Win Program, a variation of the international Quit
& Win cessation competition, is a 30-day smoking cessation
challenge that aims to help students quit smoking or reduce
their tobacco use. Posters, table tents, website postings,
and e-mails encourage students to participate and NYU Health
Center staff gives interested students free, confidential
consultations to help them decide whether or not to enroll
in the program.
NYU’s Quit & Win Program includes the following:
- An assessment of the student’s smoking and medical
history
- A Smokerlyzer test to assess the student’s pre-
and post-challenge carbon monoxide levels
- A Quit Kit that includes a quitting workbook, as well
as candy, rubber bands, a hand puzzle, and gum
- A choice of the following quit methods:
- Quitting without medical help. Students can engage
in one-on-one sessions for relapse prevention and join
the Quit & Win electronic mailing list
- Using Nicotine Replacement Therapy (NRT) medications
or Zyban to aid them in their cessation efforts. Students
are referred to NYU’s Primary Care Services for
prescription medications (those who choose to utilize
this option can still take advantage of one-on-one sessions
and the electronic mailing list)
- A gift package and a cash prize drawing for students
who reach their goals
Costs: There is no charge for the Quit and
Win Program. However, the program does not include the cost
of prescription medication or Nicotine Replacement Therapy
products.
In 2000, the cost of the program to NYU was $2,550.00, which
included $300.00 for the Quit Kits, $300.00 for posters, $250.00
for advertisements, $100.00 for brochures, $100.00 for prizes,
and $1,500.00 for the Smokerlyzer.
Contacts:
Jane Bogart
Director, Center for Health Promotion
jane.bogart@nyu.edu
Helen Ruddy-Brachman
VP for Student Affairs & Services
helen.ruddy@nyu.edu
This case study brief was written in July 2004.
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